The People                                 

       We believe exceptional personnel are essential to the success of French Kiss Café. Beginning with a strong management foundation and extending out to a talented workforce, we rely on every member of our team to maintain the reputation and financial success of French Kiss Café.

The best measure of success and profitability in the restaurant business is to have high-quality and well-trained management and staff that can provide for a great return on investment.

At French Kiss Café, we identify with the culture and environment we create directly influences not only the guest's experience, but the employee's as well. We are committed to maintaining the best management and staff environment because the guest's experience never exceeds that of the employees.                                     

The Growth of Quick Casual               

      Recently, a new segment has emerged in the restaurant industry, that of “quick-casual”. This segment generates $6-billion nationally and continues to growth at a rate of 15 to 20 percent annually!*

For nearly the entire history of the food service industry they have been only two types of restaurants-fast food and full-service. But recently a new segment as emerged, that of “quick-casual”. According to the National Restaurant Association. This segment of the restaurant industry generates $6 billion nationally and continues to growth at a rate 15 to 20 percent every year; this creates significant opportunities for new concepts to enter the market.

    There are many reasons for the rapid rise of the quick-casual segment.

Principally, most costumers are increasingly in eating healthier, maximizing their time and saving money. Quick-casual has created a niche in the growing food-service market for time-pressed costumers that still want high quality as well as good value. People are more interested for getting value for their money, regardless of their income bracket.

    Consequently the beauty of quick- casual is that it is al things to all people, pleasing all those on a budget and those who are not. And while a great deal of quick-casual restaurant offer exotic and ethnic cuisine, French Kiss Café offer more familiar fare, though with a gourmet twist that attracts the adventurous and epicurean as well.

     We have spent countless hours researching and creating what we feel will be the next dominant player in the next quick-casual restaurant segment. From the quality and diversity of our menu, to the exemplary customer service, to the maintenance to the immaculate restaurants, we are confident our concept will continue to generate positive world-of-mouth, drawing the attention of new customers and enthusiastic franchises.                                                                                                   

Development

  Our growth objective is to build 100 Coffee Houses in the next five years. We will accomplish this by developing a franchise system comprised of professional multi-units with significant experience.

   We consider our franchise to be a vital part of our system's growth objectives and, therefore, we will seek the best. We have developed a 3 phase plan for the development and growth of the chain. In the early phase, individual investors will develop the majority of the franchise. 

Phase 1

     Phase 1 concentrates on the establishment of multiple coffee houses at different locations. Our main target is to expose French Kiss Café at Shopping Malls and major Farmer's Markets. We chose those particular locations due to the fact that marketing studies have shown that a great variety of people even from different parts of the world, enjoy coming to well-crowded locations.By exposing our coffee houses to these masses, we will maximize ourexposure and, therefore, we will quickly built a strong corporate ID.Our Phase will conclude with meticulous examination of the following factors:

* Sales

* Operating Expenses

* Profit

    These examinations will be performed on a monthly basis to create an efficient growth to our success.   

Phase 2

   Phase 2 mainly consists of the encouragement of the F.K.C French Kiss Café franchising by working closely with major real estate companies who will guarantee strategic profitable locations for our coffee houses. In order to maintain a cost-efficient and consistent franchise we will collaborate with the same studied ideas and designs for each coffee house.The French Kiss Café by franchise will be built as all by creating a memorable experience to both our customers and employees, delivering on our brand promise of providing great tasting products, while never scarifying quality to cut costs. According, to the International Franchise Association, franchising accounts for over 40 percent of all U.S. retail sales and has total annual sales exceeding $1 trillion.      

Phase 3                                                                                                           

   Our phase 3 will focus and consist of blending the enjoyment of a traditional coffee house with excitement of browsing through major clothing lines (prét à porter).Europehas already combined the idea of shopping and drinking coffee at the same place. This trend has been received with great success by all kinds of people and the idea of Phase 3 is to immigrate these thoughtsinto the U.S. market.

>Feel free to contact us for more information.</p>